TONE

Personality analysis · Early access

Some colours make youlook like yourself.

TONE reads your natural colouring from a single photo and builds the palette that genuinely suits you. Then, in the shop, it tells you whether that shirt is one of them.

Your palette becomes the app’s colour, so it looks different for every person. Pick one and watch this page change.

    ✓ You’re on the list. We’ll email you once, when it opens.

    One quick thing — which would you use first?

    Noted — thank you.

    A woman in a cream knit sweater sitting in soft daylight

    The problem

    You own it. You never wear it.

    Everyone has the shirt that looked right on the rail and wrong in the mirror. It fits. It is not worn out. It just sits there.

    Nine times out of ten it is the colour, not the clothes. The same cut in a shade that agrees with your skin, hair and eyes reads as deliberate. In a shade that fights them, it reads as tired — and no amount of styling fixes it.

    Most people never find out which is which. They just quietly stop reaching for half their wardrobe.

    A woman holding a burgundy sweater on a hanger in a clothing shop

    How it works

    Starts with colour. Grows into your whole style.

    01

    One photo At launch

    Take a selfie in daylight. TONE reads the visible colouring and contrast in your face and builds your palette — the shades that work with you, the ones that work against you, and the ones worth trying.

    Your best colours

    Deep Winter
    02

    Check anything, anywhere At launch

    In a shop, on a website, in your own wardrobe. Photograph the colour and get a match score with a plain-English reason — and what to wear it with. It runs on your phone, in about two seconds.

    Colour match

    Deep Burgundy
    9.2 / 10
    Excellent match
    Works with your cool undertone
    Strong contrast against your hair and skin
    Pairs with the neutrals you already own
    MEASURED AGAINST YOUR PALETTE
    03

    See it on you Next

    Not sure a colour will work? Generate a preview of yourself wearing it before you spend anything.

    The same person shown in a cream sweater and jeans, then in a burgundy suit

    An AI-generated preview, shown here as an illustration of the feature — not a photograph of a customer.

    04

    Your whole style profile Next

    Colour is the fastest thing to get wrong, so it is where TONE starts. Fit, proportion, occasion and how you actually want to come across all follow — the parts of dressing that make you look like a person rather than a palette.

    Your style profile

    In progress
    Deep Winter Cool undertone High contrast
    Preferred styleSmart-casual
    Casual / formal balanceMostly casual
    Best necklinesComing
    Proportion & fitComing

    Where we draw the line

    It is an opinion, not a verdict.

    Colour analysis is a useful lens, not a science. We would rather say that plainly than sell you certainty we do not have.

    • The score is a starting point. It tells you what usually flatters colouring like yours. It does not tell you what to like.
    • Your photo stays on your device unless you choose to save a look.
    • Try-on images are generated previews, not photographs of the real garment. Treat the fit as an impression.
    • If a photo is too dark or filtered, we say so rather than guessing. A confident number from a bad photo is worse than no number.
    A clearly lit portrait in daylight ✓
    ReadableDaylight, no filter
    The same portrait underexposed ×
    Too darkColour reads wrong
    The same portrait with a heavy colour filter ×
    Heavy filterSkin tone shifts

    The same photograph three times. TONE accepts the first and tells you why it cannot use the other two.

    Early access

    Find out what your colours are.

    We are opening TONE to a first group shortly. Leave your email and you will be in it.

    ✓ You’re on the list. We’ll email you once, when it opens.

    One quick thing — which would you use first?

    Noted — thank you.

    From the campaign

    The same idea, in a few more words.

    TONE campaign card
    TONE campaign card
    TONE campaign card